The Porsche Sprint Challenge Ibérica has further strengthened its international profile by generating almost €785,000 in consolidated Media Value following the opening three rounds of the 2026 season.
The Porsche Sprint Challenge Ibérica continues to establish itself as one of the most influential communication platforms in Iberian motorsport. The latest Final Media Value Report, covering the period from the start of the season through to the conclusion of the first half of the championship in Valencia, attributes a consolidated Media Value of €784,792.49 to the series, confirming its sustained growth in television exposure, editorial coverage, international distribution and digital presence. Produced using a conservative media equivalency methodology, the report evaluates four key areas of communication value: television, specialist digital media, international broadcasts and the championship‘s official social media channels.
Together, these provide a comprehensive picture of the Porsche Sprint Challenge Ibérica‘s ability to generate visibility for drivers, teams, sponsors and commercial partners. Television remains the championship's most valuable communication asset, accounting for around 65% of the total Media Value. Live race coverage on V+ TVI, complemented by editorial exposure across Media Capital platforms, including TVI and CNN Portugal, continues to provide exceptional national visibility. Editorial coverage has also recorded significant growth.
The report identifies more than 200 editorial features published across Portuguese, Spanish, British, Brazilian, German and international media outlets, further strengthening the championship's profile across several European and overseas markets. The series; international expansion strategy is also delivering tangible results. Official broadcasts through Motorvision Germany, Parc Fermé TV (Italy) and, since the Valencia round, Braking Zone TV Brasil have further extended the championship‘s international reach, particularly within the strategically important Brazilian market. For the first time, the report also includes an aggregated valuation of the Porsche Sprint Challenge Ibérica‘s official social media activity. Instagram, Facebook and YouTube have recorded exponential growth compared to previous seasons, reflecting the impact of continuous content production, live streaming, race weekend coverage and ongoing engagement with a highly qualified community of Porsche enthusiasts and motorsport fans.
According to Porsche Sprint Challenge Ibérica Series Manager José Monroy: “These figures confirm that the Porsche Sprint Challenge Ibérica continues to grow far beyond the sporting dimension. Today, we are a platform capable of delivering consistent visibility to our partners through television, digital media, social networks and international distribution. This Media Value is the result of the commitment shown by the entire organisation, our teams, drivers, partners and the media who continue to believe in this project.” He added: “We now enter the summer break very satisfied with the progress we have achieved. We have consolidated the championship as a premium, international and media-relevant experience, creating genuine value for everyone who chooses to be associated with the Porsche Sprint Challenge Ibérica. During the second half of the season we will continue working to further increase the championship’s visibility and overall impact.”
The report concludes that the Porsche Sprint Challenge Ibérica continues to consolidate its position as an integrated platform combining competition, communication and lifestyle, bringing together free-to-air television exposure, specialist editorial coverage, international distribution and a rapidly expanding digital ecosystem. For sponsors, institutional partners, teams and drivers, this translates into an increasingly effective platform for building awareness within the Porsche universe, the motorsport industry and the premium brand sector.