The Porsche Sprint Challenge Ibérica has surpassed 500 thousand euros in estimated media return between January and May 2026, reinforcing the growth of its television, digital and international exposure.
PSCI continues to establish itself as one of the fastest-growing competitive and media platforms within the Iberian Motorsport landscape. Between January and May 2026, the championship organized by P21 Motorsport generated an estimated global media return (Media Value) exceeding half a million euros, clearly reinforcing its projection capacity for drivers, teams, sponsors and partners. According to the Global Media Value Report developed by a specialized agency, the championship achieved a recommended value of €508,844.73, with a prudent range potentially exceeding €518,000.
The study, based on conservative evaluation criteria, analyzed the media impact generated by television broadcasts, Portuguese and international specialized press coverage, as well as digital broadcasts in Italian and German. It should also be noted that the study did not include the impact generated through social media platforms. The television component naturally represents the largest share of this valuation.
The agreement established with Media Capital Group proved decisive for this exposure, combining live broadcasts on V+ with editorial presence on TVI, in a model that significantly expanded the championship’s visibility among general audiences and the automotive community. The Estoril round stood out particularly within this context, generating alone more than €327,000 in television Media Value, driven by the four live races broadcast on V+ and by the editorial coverage featured in television news programs. Meanwhile, Monteblanco represented approximately an additional €159,000 through the full live broadcast of the competitive program.
At the same time, the Porsche Sprint Challenge Ibérica also strengthened its international presence through regular coverage in specialized media outlets and digital broadcasts in multiple languages. The report identifies media coverage in Portuguese, Spanish, English and German, as well as dedicated broadcasts for the Italian and German markets, further reinforcing the championship’s international positioning.
According to José Monroy, Series Manager of the Porsche Sprint Challenge Ibérica, these numbers reflect the sustained growth of the project: “This report clearly confirms what we have been feeling both inside and outside the paddock: the Porsche Sprint Challenge Ibérica is growing consistently and establishing itself as an increasingly relevant platform for drivers, teams, brands and partners.”
Monroy also highlights the importance of the strategy implemented throughout the season: “The investment in television exposure, international communication and a premium experience strongly aligned with Porsche DNA has been absolutely decisive in elevating the championship’s positioning. Today we are able to offer our partners a platform with real visibility, a differentiated environment and strong activation potential.”
The study also concludes that the Porsche Sprint Challenge Ibérica continues to consolidate itself as a hybrid platform between competition, media and lifestyle, reinforcing its position within the international Porsche Motorsport ecosystem.